Apple's new multi-media iAds are already appearing on the iPhone and iPod Touch and they're due to launch on the iPad early next year.
But Apple have decided to give us - or potential advertisers, more to the point - a preview of what they'll be like.
It's releasing an ad for the Disney movie "Tron Legacy", which will start appearing in some apps today.
If you click the ad, it transforms into a full-screen multi-media extravaganza. It has nearly 10 minutes of video, pics from the movie, a cinema locator with showtimes and a preview of the soundtrack, which can be bought in iTunes.
Apple says iAds, with their content-rich format will change the face of advertising on mobile devices by making them interesting and fun to use.
(Via: AdvertisingAge)
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