"The Daily" Launches Today - Make Or Break For Newspapers?

News Corp boss Rupert Murdoch and Apple VP of Internet Services Eddy Cue will hold hands stand on a stage at the Guggenheim Museum in New York and unveil what Roop believes will be the saviour of the newspaper publishing industry.

"The Daily" will be an iPad-only paper.

Here's what we know about it already:


  • It will cost 99c a week or $40 a year on subscription
  • The App will be live in the Apple App Store at 12 noon EST, 5pm UK time
  • More than 100 journalists have been hired and are producing dummies at News Corp HQ in New York
  • It will be a multi-media app with lots of pics and video and pinching and zooming
  • It's aiming at commuters, so probably not many long features
  • It will probably launch in the US first...then roll out to other countries. 
  • There will be one main daily edition, with optional midday updates.
  • It will have a free website, but only expect teaser stories - you'll need your iPad for the full monty. 
  • It's estimated News Corp has already invested $30m in the venture.
  • Apple may use the launch to announce a new iTunes subscription method for newspapers and mags. 
  • The whole newspaper industry is watching to see if Roop can make a go of it. 
The launch event starts at 4pm UK time or 11am EST. Follow IJSMblog on Twitter for coverage.

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