And...like the well-oiled launch machine it is...the on-line Apple Store has been taken down ready to reveal the new iPad 2.
The new device will be launched today at an Apple Media Event in San Francisco at 6pm GMT, 10am PST.
It looks like it could be available for order straight after the launch, with shipping expected in 2-4 weeks.
Here are IJSMblog coverage details..
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