Here's an interesting infographic produced by The Media Blog which compares audiences of UK national newspapers.
Print audience is in grey, on-line user figures are in light blue and social network followers - eg Twitter and Facebook - are in dark blue.
You'll see that while the Daily Mail attracts a huge on-line audience - the second biggest newspaper site in the world - The Guardian has almost as many social network followers as it does on-line readers.
Here's a link to the full feature at The Media Blog

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