The Guardian Claims 400,000 iPhone App Downloads - But Only 67,000 Subscriptions




UK national newspaper, The Guardian, says its iPhone app - launched in January - has been downloaded more than 400,000 times.

The app offers very limited free access to content, and charges £2.99 subscription for six months full access or £3.99 for a year.

The paper says only 67,258 users have opted for the subscription deal.

But its free mobile website has seen a surge in growth, now accounting for 10% of traffic to The Guardian's web presence, compared with 4.5% this time last year. The mobile site attracted nearly 4.3-million unique visits in April.

Interestingly, in the US, where The Guardian app is free and funded by advertising, there have been 36,098 downloads.

(Source: The Guardian)


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