iPad Dominates Tablet Internet Use In US





Figures just released show the iPad is dominating tablet internet traffic in the US. Not just dominating, but overwhelming it. The iPad accounts for a huge 97.2% of all tablet data use, according to the figures from comScore.

And as for operating system usage in the US - tablets as well as smartphones - iOS is also No.1.

While Android may have more smartphone devices, iOS has 43.1% of usage. Android comes in second at 34.1% and RIM's Blackberry trails in third at 15.4%.

The figures are interesting for magazine and newspaper publishers: iOS is obviously an important platform for them to get readers - despite Apple sticking to its policy of only allowing in-app subscriptions and creaming off 30% of the payments.

It'll be interesting to see what happens when Amazon releases it's much-cheaper Fire tablet with its subscriptions shop.  That is the only device on the horizon that could seriously dent Apple's dominence.

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