New Apple Store Covent Garden Opens August 7

What more can you say. It's in Covent Garden, London. And it opens on August 7. That's a Saturday. At 10am.

Oh, and it's what Apple call "a superstore".

It's four floors, two of them for sales, and a glass roof.

It's about a mile from Apple's Regent Street store, which pulls in £60-million in sales a year.

There's speculation that Steve Jobs may perform the opening ceremony. He did in Paris.