We should have seen this one coming. Perhaps we just didn't want to.It seems Apple is planning to introduce its interactive iAds into iBooks.
Yes, when you open your iBooks app on your iPad, iPod or iPhone to choose some reading matter, there'll be a strip ad at the bottom. You can ignore it, if you can. Or you can tap it and lap up what Apple calls a brillo new way to advertise - or words like that.
Of course, Apple isn't confirming anything. But it's known that some publishers are not happy. Apple will be taking its cut of book sales AND placing ads.
Their anger may just be turned into smiles when Apple offers them a cut of the ad revenue.
Wonder what Kindle will do then?
With the print publishing world in terminal decline, they don't really have any alternative but to accept.
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