When Apple launched its iAds on iPhones, iPads and iPods, it set companies a minimum spend of a whacking $1-million.
That's how much advertisers had to spend on a campaign of the ads that pop-up to full-screen if you tap them and give you a "rich multimedia experience".
Cupertino has now confirmed this minimum is being cut to $500,000. While initially iAds only attracted huge multi-nationals, like Nike, Apple hopes smaller companies will now be attracted.
Apple - surprise, surprise - keep tight control on the content of iAds and some companies have complained of Apple taking over their campaigns "to maintain the quality of the user experience".
Comments