Facebook founder Mark Zuckerberg has knocked Steve Jobs off the top spot of the UK's most powerful media people list compiled by The Guardian newspaper.
The 2011 list puts the Facebook Chief Executive at No.1, with the Apple CEO bumped down to No.5.
Social media dominates the list: Facebook co-founder Jack Dorsey is at No.2.
One of the biggest drops is for Microsoft boss Steve Ballmer. He's out of the Top 100 list completely from 29th place last year.
News Corp boss, Rupert Murdoch, is in there at No.6 - down from No.4 - but perhaps the list was compiled before the phone-hacking scandal in the UK and the closure of the News of the World paper.
Job: founder, chief executive, Facebook
Industry: digital media
2010 ranking: 7
Job: executive chairman, Twitter
Industry: digital media
New entry
Job: chief executive, Google
Industry: digital media
2010 ranking: 2 (shared with Sergey Brin)
Job: director general, BBC
Industry: broadcasting, digital media, publishing
2010 ranking: 3
Job: co-founder, chairman and chief executive, Apple; board member, Disney
Industry: digital media
2010 ranking: 1
Job: chairman and chief executive, News Corporation
Industry: broadcasting, publishing, digital media
2010 ranking: 4
Job: editor, Daily Mail; editor-in-chief, Associated Newspapers
Industry: publishing
2010 ranking: 13
Job: group chief executive, WPP
Industry: advertising, marketing
2010 ranking: 11
Job: TV producer, presenter
Industry: broadcasting, music
2010 ranking: 6
Job: High court judge
Industry: legal
New entry
Here's The Guardian's full list
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