If you buy and iPhone, you're probably going to upgrade to to a new one sometime in the future and not swap to another manuracturer, according to a new survey.
The iPhone retention rate is the highest of any smartphone manufacturer - a lot higher than competitors.
Basically, once you've owned an iPhone, there's an 89% chance you'll get another iPhone and stick with the brand, says the survey carried out by UBS. Second highest for retention is HTC at 39%.
(Via: AllThingsD)
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