UK Satellite TV provider Sky is going on-line. From later this year, Sky Movies will be available on-line to non-Sky satellite service subscribers.
And the company says it will add more channels - like the Sky Sports stable - soon afterwards.
It's already got an on-line service - Sky Go - which acts as an on-demand and catch-up service, but only for Sky subscribers.
The new service will be open to everyone and Sky says it will be offering pay-per-view as well as monthly contracts.
You'll be able to access it on computers and TVs connected to the internet.
The company - 39% owned by Rupert Murdoch's News Corp - has announced a profit of £597m for the six months to December 31, 2011, a rise of 28%.
But its new sign-up are slowing down. That's why it's going for the internet market, joining the likes of Netflix and Amazon's LoveFilm.
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