Japan is a notoriously difficult market for non-Japanese companies to crack, but it seems Apple has well and truly cracked it.
An annual survey carried out by Nikkei BP Consulting among consumers has found Apple is the top rated consumer brand in the country. The year before, it was ranked 11th.
The survey questioned 52,000 adults in November and December last year.
Apple got a big boost in Japan with the launch of the iPhone 4S last autumn. It became the top-selling mobile phone in Japan. And the company's fortunes also increased with the launch of the new iPad.
In a separate survey carried out for Nikkei among businesspeople, Apple was placed second, behind the giant Toyota Motor Corporation.
(Via: Electronista)
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