UK newspaper, The Guardian, will be running its first augmented reality print ad to promote its iPad edition on Saturday, April 21.
The idea is this: you download the free Blippar app to your iPhone, iPad or iPod Touch. Open the app and point your device camera at either of two adverts, one in the paper's main section and the other on the wrapping around the Weekend magazine. Your device screen should then burst into a multi-media interactive advert.
According to the paper:
When users 'blipp' the advert on their smartphone or tablet device using the Blippar app, the advert will be transformed into an interactive experience, through which users will be able to enter a competition to win a 12-month subscription, watch a video about the thinking behind the app and, if using an iPad, tap on a link to the app store so they can download the Guardian iPad edition.Seems like fun. Not sure it'll catch on, though.
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