Nokia is to cut another 10,000 jobs worldwide as it struggles to return to its position as a major player in the smartphone market. It comes on top of 30,000 losses already announced since Chief Executive Stephen Elop was recruited from Microsoft in September 2010.
The latest cuts come as the Finish company warned that second-quarter losses will be larger than expected.
Last year, Nokia dropped its own Symbian smartphone operating system in favour of Microsoft's Windows Phone OS and launched the Lumia series of devices to take on Apple's iOS and Google's Android.
Both Nokia and Microsoft have pumped big money into promoting the phones with each pinning success in the smartphone market on the Lumia.
It's thought sales have been good, but not overwhelming. A Nokia press release says it now plans more investment in the Lumia's future.
(Source: Nokia)Nokia’s strategy is about delivering great mobile products that sense the world. Nokia plans to:- Invest strongly in products and experiences that make Lumia smartphones stand out and available to more consumers;
- Invest in location-based services as an area of competitive differentiation for Nokia products and extend its location-based platform to new industries; and
- Improve the competitiveness and profitability of its feature phone business.
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