Analysts give thumbs down to BlackBerry Z10 on "slower than expected" sales

Industry analysts have dramatically downscaled their predictions for sales of the new BlackBerry Z10 smartphone, which BB is banking on for survival.

Initially, there were predictions of healthy sales, but it seems it hasn't happened. One analyst has cut sales prediction for Q1 by more than 80%.

Canaccord Genuity analyst T. Michael Walkley had initially called for BlackBerry to sell about 1.75 million BlackBerry Z10 smartphones in the February quarter. But after his checks following the phone’s launch in the UK and Canada found limited initial supply and softer than expected demand, the analyst slashed his estimates for the current quarter from 1.75 million units to just 300,000.

“Our global surveys post the recent BlackBerry Z10 launch indicated mixed initial sales with limited initial supply cited as the reason for early post-launch stock-outs at some carrier stores rather than overwhelming demand,” Walkley wrote in a note to investors. “Our follow-up checks have indicated steady but modest sales levels. With new BB10 smartphones launching in the U.S. only in mid-March or later at subsidized prices no better than competing high-end Apple/Samsung smartphones, combined with our expectations for the Galaxy S IV to launch at a similar time frame in the US market, we are lowering our BB10 sales estimates for the February quarter and all of F2014.”

The analyst continued, noting that “modest Z10 sales into the channel in the U.K. and Canada” were largely responsible for his decision to lower his Z10 sales estimates by 83% for the February quarter. Moving forward, Walkley believes things will remain bleak for BlackBerry.

This is music to Microsoft's ear as it battles with BlackBerry for third place in the worldwide smartphone market. Windows Phone figures are going up and BB's are going down.

(Via: BGR)