Customers in the UK who've bought a Nokia phone are increasingly happy with their purchase, according to a YouGov survey.
The market researcher says 45% of people who bought Nokia in Q4 last year would recommend the brand, an increase of 13% on Q3.
The shift of its customer base to Lumia devices has led to a sharp upturn in its customer satisfaction ratings. Nokia is now ranked first for four of the lesser attributes measured in the SMIX survey – battery life, camera quality, speed of call connection and the robustness of its handsets. While these attributes are lower in importance than others they do help paint a picture of Nokia’s re-emergence. Nokia has also seen sizable increases in its satisfaction ratings for more important attributes - reliability, function speed, internet connection speeds and ease of use.It's all starting to look much better for Nokia. The Lumia range running Windows Phone 8 is gaining traction worldwide. There are reports of sellouts for the new entry-level Lumia 620 in several countries.
The tide could be turning.
(Source: YouGov)
Comments