What do people want from a new smartphone? More than camera quality, processor speed or brand name, what they really want is long battery life, according to a new survey.
When asked about the importance of features, 89% cited battery life as "important", with only 11% citing it as "neutral" or "not important", according to an online panel of 1,000 Britons surveyed by research company GMI.
Brand name was next, at 68% (with 26% rating brand as "neutral"), followed by processor speed, at 67% (with 25% neutral).
The survey revealed that peoples' concerns over battery life means that half of them turn off Wi-Fi, Bluetooth or GPS location services when they're not needed. Turning down screen brightness - one of the most effective methods of preserving battery power - was used by 40%.
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