Microsoft says the top-grossing apps in the Windows Phone Store are ones that offer in-app purchases.
It seems customers like the "freemium" model where you can either put up with ads or use an in-app payment to get rid of them.
The details are given in the official Windows Blog:
In-app purchase of durable and consumable digital products is the model that has grown the fastest in the Windows Phone store, and is becoming an increasingly significant source of revenue in the Windows store. Advertising also continues to grow, although it is a more significant source of revenue in Windows than Windows Phone. The paid apps model is beginning to show a slight decline as developers move to the “freemium” app model that offers both in-app purchases and/or advertising as a potential revenue source. As the adoption of in-app purchasing continues, particularly of consumable in-app purchases, we expect this to become an increasingly significant source of revenue.
Twelve per cent of all app downloads are in the US, followed closely by China, then India, Brazil and the UK.
Developers are also being told that offering apps in English will only cover 25 per cent of Windows Phone Store customers. Adding Spanish, French, Mandarin, Russian and German boosts coverage to more than 75%.
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