UK mobile operator EE says it's been inundated with customers wanting its offer of a free portable phone charger.
It says it had more than 1m requests in four days after the offer was launched last week.
And, because of that, it's run out with more stock not expected until late June.
We're delighted by the incredible response for Power Bars from our customers, with one million requests in just four days. We had five times more requests in the first 24 hours of the promotion than even the most popular smartphone launch in the UK and visits to store were up as much as 300% over the weekend.
While we fulfil the requests we’ve already taken, we're taking a short ‘power pause’ to replenish stock. More Power Bars are on their way for our second release at the end of June. If customers text in now, they will be advised to text back from 8am on June 24th – there will be no charge for these texts if no code is received.
For those that already have a code:
We are aware that some stores ran out of stock over the weekend due to the demand and are sorry for any inconvenience. In order to meet demand of the first million requests we’re moving around stock to our busiest stores, so your local store should have a Power Bar available this week. If you have a code, we have a Power Bar for you.
For those that have already received their Power Bar the in-store swap scheme is now up and running to ensure our customers stay powered up.
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