There's a nice little nugget in the Steve Jobs biography by Walter Isaacson published today. It hints that Jobs' final major project before he died may not have been the iPhone 4S, or even the iPhone 5, but instead a fully integrated Apple TV set.
Everyone who's got a TV connected with a DVD player, a set-top box, a PVR and goodness knows what else, will know the spaghetti-junction of cables it produces as well as the shelves of separate gizmos piled underneath.
Isaacson says Jobs had a mission to simplify TV. OK, it already sells the Apple TV box, but that's hardly world-shattering and Jobs himself admitted it's more of "a hobby".
Analysts have been puzzled for years why Apple hasn't produced a TV set integrated with iTunes, streaming movies, the internet, your photos and anything else you can think of that can be stored in the cloud.
"I'd like to create an integrated television set that is completely easy to use," Jobs told Isaacson. "It would be seamlessly synced with all of your devices and with iCloud."
"It will have the simplest user interface you could imagine. I finally cracked it."
It looks like we'll get an iPhone 5 next year. We may also get an Apple TV set.
You can follow IJSMblog on Twitter and Facebook
Comments