Nokia MixRadio "to be spun off into separate company"



It seems Microsoft will be selling off the excellent MixRadio service it inherited with its purchase of Nokia mobiles.

It's part of the major company restructuring announced by Redmond, including 18,000 redundancies, mostly at Nokia.

RadioMix is the Nokia/Microsoft music streaming service that comes preloaded on Lumia devices. There's a free option and a subscription option.
“Basically, we’re planning a spin-off,” MixRadio boss Jyrki Rosenberg told Music Ally in an exclusive interview shortly after Microsoft’s announcement of the wider cuts.
“Microsoft is going to focus on developing and maintaining the best operating system for consumers to use music and entertainment with their choice of third-party applications,” he added.
Rosenberg stressed that Microsoft and MixRadio will maintain strong links, including continuing to preload its app on Windows Phone smartphones. But as an independent company, MixRadio’s horizons have suddenly got much, much wider.
“For me personally it’s very exciting. I’ve been meeting with potential investors around the world in the last few weeks.We have very strong interest from investors in the US, Europe and Asia, and we remain open for further discussions,” he said.
(Source: Music Ally)

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